Support ops, AI agents, and Shopify playbooks

Brand teardowns for Shopify brands

How Nike, Hermès, Loop, Gymshark, Zappos and other big brands run customer service, and what a Shopify store can copy.

17 guides · page 2 of 2

Hermès Customer Service: Scarcity, Boutiques and Online Returns
Hermès sells online, but not the Birkin or Kelly. How its hermes.com returns, store exchanges and availability answers work, and what limited-drop Shopify brands can learn.
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Chanel Customer Service: Why Its Fashion Isn't Sold Online
Chanel sells beauty, fragrance and eyewear online but keeps fashion and handbags in boutiques. How its client service works and what online-first brands can learn.
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Gucci Customer Service: Online Returns, Appointments and Aftercare
Gucci's online return policy, in-store returns, appointments and after-sales service. A teardown of its client services and what premium Shopify brands can copy.
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Dior Customer Service: Luxury Beauty Returns, Samples and Engraving
Dior's online beauty returns differ by country, exclude engraved items and require free gifts back. What Shopify beauty and fragrance brands can learn.
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Return Policies Compared: Nike, Zappos, Loop, Gymshark, Hermès and 10 More
Return windows, fees, refund methods and exclusions from Nike, Zappos, Loop Earplugs, Dore & Rose, Gymshark, SKIMS, Sephora, Hermès, Louis Vuitton and more, in one table.
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