Why your shipping policy drives your ticket volume
'Where is my order?' is the single biggest ticket category for most online stores. A large share of those tickets are customers asking something the shipping policy should already answer: when will it ship, how long does delivery take, why hasn't tracking updated, who pays customs.
A clear policy won't stop every WISMO ticket, but it sets expectations at checkout and gives your team (or your AI agent) a written rule to point to.
