Starter
For early-stage teams
Everything you need to automate the basics and respond faster.
$149/month
Billed monthly
- Up to 500 conversations / month
- AI replies & actions
- Knowledge base connection
- Email support
Intercom Alternative
The Intercom Alternative Made for Shopify DTC Brands
Intercom is an enterprise product with enterprise pricing. Relay is purpose-built for Shopify merchants—autonomous AI resolution, native order access, and a 10-minute setup, from $149/month.
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14-day free trial · No credit card required
The problem with Intercom
What merchants hit when they scale
Built for SaaS, not ecommerce
Intercom excels at SaaS onboarding and product-led growth. Shopify support is an afterthought—no native order data, no refund actions, no return workflows.
Fin AI is add-on pricing on top of already high seats
Intercom Fin charges per resolution on top of agent seat cost. Relay is one flat monthly price, AI resolution included, no usage-based surprises.
Complex for a simple need
Most Shopify brands need: answer questions, issue refunds, escalate smartly. Intercom takes weeks to configure for this. Relay does it in 10 minutes.
Intercom vs Relay
Side by side, without the marketing spin.
| Feature | Intercom | Relay ✦ |
|---|---|---|
| Built for Shopify / ecommerce | ||
| Shopify-native order access | ||
| Pricing model | Per seat + per Fin resolution | Flat monthly |
| AI-autonomous resolution | Fin (add-on) | |
| Issue refunds without agent | ||
| Edit Shopify orders automatically | ||
| 24/7 sub-30s response time | Bot only | |
| Context-rich escalation | Via workflows | |
| Setup time | Days | 10 minutes |
“Intercom was 4x our budget and still needed us to build all the Shopify workflows. Relay connected, learned our policies, and resolved tickets the same day.”
Pricing
Simple pricing that scales with you.
MonthlyAnnual Billing
14 Days Free TrialGrowth
For scaling teams
More conversations, advanced automation and smarter resolution.
$299/month
Billed monthly
- Up to 2,000 conversations / month
- Everything in Starter
- Advanced automations
- Priority support
Scale
For high-volume teams
Built for teams that need volume, control and custom needs.
$599+/month
Billed monthly
- Unlimited conversations
- Everything in Growth
- Custom integrations
- Dedicated support
14-day free trialNo credit card requiredCancel anytime
Ready to replace your first support hire?
Join fast-growing Shopify stores automating 80–95% of customer support in under 10 minutes.
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From $149/month • 14-day trial