Why Shopify Inbox Is Not Enough

Inbox is a channel. You grew out of channels.

Short answer to “why shopify inbox is not enough”

No real reporting, weak actions, no refunds. Fine at 40 tickets. A trap at 400. Inbox is a channel. You grew out of channels.

It depends on this, not the Twitter thread

Ticket mix first. A brand that is 70% WISMO has a different answer than a custom-goods shop that is 70% 'can you change the engraving'.

Say yes if

• You can point at live policy URLs.
• You know your five ticket types by heart.
• You will read 15 tickets next Monday.
• Human touches on this ticket type before vs after the change.

Say no if

• You want the tool to invent a policy you never wrote.
• Your real problem is a lying size chart or a dead tracking page.
• You need it to look enterprise for a board slide more than you need Sunday covered.

What I would do this week

Write the rule for the single most common ticket in that search. Put it on a URL. Run it on live tickets for 14 days. That is a better answer to “why shopify inbox is not enough” than another comparison tab.

Load this rule into Relay and stop solving why shopify inbox is not enough by hand at midnight.