Typography for Ecommerce: How Font Choices Affect Trust and Conversion
Type is the invisible UX of every Shopify store. The wrong fonts undermine trust before a shopper reads a single word.

Practical guides on AI support, WISMO, returns, helpdesk comparisons and the metrics that tell you if automation is working.
409 guides · page 26 of 35
Type is the invisible UX of every Shopify store. The wrong fonts undermine trust before a shopper reads a single word.

Payback is software + setup hours vs human minutes removed. Use your AHT, not a vendor slide.

90% occupancy looks efficient and produces tomorrow’s backlog. Leave slack for peaks.

L1 agent, L2 lead, finance, legal. Write who owns chargebacks vs damaged freight.

Chat in 2 minutes, email in 4 hours is a common pair. After-hours email should still move if an agent is live.

Publish first-response and next-update SLAs by channel. Then staff the SLA, including the agent.

Hire when exceptions are the work. Automate when WISMO is the work.

At 5k you need types, not heroes. AI on the typed 70%, specialists on the rest.

One strong generalist plus an agent beats two tired generalists.

DE buyers expect precise windows and invoices. Soft US copy reads like evasion.

FR and CA-FR are different legal return realities. Split, then translate.

US Spanish and MX are not the same return address or window.

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