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How to Train Shopify AI on Your Brand Voice

Adjectives do not teach tone. Examples do.

Adjectives do not teach tone. Examples do.

People type this when something is already on fire — a backlog, a BFCM hangover, a hire they do not want to make. Eight real tickets you were proud of beat a 12-page manifesto.

Before you start

  • You can open a paid test order in Shopify admin.
  • Your return / shipping window is on a URL, not only in someone’s head.
  • You know who owns refunds this week (you, a lead, or nobody — be honest).
  • Write the rule, put it on a URL, and let an agent execute the boring 80%. Humans keep the exceptions.

Do this in order

  • Write the definition of how to train shopify ai on your brand voice in one sentence the agent can test against an order.
  • List the Shopify fields it must read before it replies (status, tags, tracking, refunds already issued).
  • Write the allowed actions and the cap. If there is no action, write the exact escalate condition.
  • Add two examples: a yes case and a no case. Agents learn more from the no.
  • QA ten live tickets after a week. Change the article or the cap, not the vibe.

You are done when

Human touches on this ticket type before vs after the change.

If it breaks

Most 'it hallucinated' reports are a missing article or two pages that disagree. Escalate, then delete the stale URL.

Load this rule into Relay and stop solving how to train shopify ai on your brand voice by hand at midnight.

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